Blog/Insights - NFT Media Labs

Blog Article 1 – The One-Page Strategy Map

It usually starts the same way. A founder sits in front of a screen full of tabs. A Notion board with fifty cards. A spreadsheet of ideas. A calendar that is already packed. Progress feels slow. Every path looks half right.

I meet a lot of founders in that moment. Smart. Capable. Tired of spinning.

What helps most is not a bigger plan. It is a smaller one. One page.

Here is the story of how that page comes together, and how it restores focus fast.

The moment everything clicks

A client once said, “I do not need a wall of strategy. I need the next ten moves.” We opened a blank page. No templates. No apps. Just a simple structure.

We wrote one line at the top: the 12-month win. One sentence. No fluff. “Ten paid clients per month for the audit.” Writing that line felt like a deep breath. Now there was a direction.

We listed constraints next. Time. Budget. Skills. Proof. Capacity. The hard edges of reality. “Ten hours per week. €500 per month. No designer. Three past clients. One landing page.” The list looked small and honest. Constraints are not the enemy. They are the map legend.

Then we chose three bets. Not ten. Not five. Three. The bets that could move the goal with the least drama.

Positioning for a micro-niche
One flagship offer with Stripe checkout
One channel to master, with three tests

When the bets were on the page, the noise dropped. Options turned into choices.

A single metric that matters

Strategy needs a scoreboard. We picked one North Star metric: qualified strategy calls per week. Then three input KPIs that feed it: site visits from the right audience, replies from targeted outreach, and weekly posts on the chosen channel.

This avoided the trap of vanity metrics. If the North Star rose, the week was a win. If it stalled, the page told us what to try next.

The next ten actions

Finally, we wrote ten atomic actions. Small enough to finish in one sitting. Clear verbs at the front. No projects disguised as tasks.

Draft the one-sentence value line
Rewrite the hero section on the landing page
Add a Services anchor with one offer
Connect the Stripe link and add the intake link on success
Edit three proof points to two lines each
Publish one authority post on the chosen channel
Send five targeted messages with a simple question
Book two short calls for problem discovery
Send a recap after each call with one action
Block two hours on Friday for review

The founder left with a one-page plan. Two actions per day for a month. A short review every Friday. No new tools. No new committees. Clear work, done in small chunks.

What the next 30 days look like

Monday sets the stage. Ten actions on the calendar. Time blocks in place.

Tuesday to Thursday is for shipping. Two actions per day. No midweek additions. If a new idea pops up, it goes to a later list.

Friday is a quick review. Look at the North Star and the three inputs. Keep what moved the number. Kill what did not. Replace the weakest action with a better one. Leave the three bets untouched for the month. Focus compounds.

Sunday is a quiet reset. Update the page. Prepare the next ten actions. That is it.

Decision rules that keep things sane

If capacity breaks, remove a bet instead of adding a tool.

If the North Star rises for two weeks, double down on the action that drove it.

If an input stays flat for two weeks, replace the weakest action.

Three short stories

A solo coach

Goal. Ten paid clarity sessions per month.
Constraints: Eight hours a week. Small budget. No email list.
Bets. Micro-niche on career pivots. One 60-minute session with a one-pager. LinkedIn only.
North Star: Paid sessions per week.
Next steps: Rewrite headline. Add Stripe link. Build a short intake form. Post one proof case. DM ten warm contacts across two days. Record a 3-minute screen video answering a common question. Ask for a two-line testimonial after each session. Within three weeks, the calendar had steady bookings.

A Shopify brand

Goal: €15k monthly revenue from one hero product.
Constraints: Small ad spend. Two-person team. Limited creative time.
Bets: One micro-audience. A simple bundle with a guarantee. Instagram as the single channel.
North Star: Orders from the hero product.
Next steps: Rewrite the first 100 words on the product page. Compress images. Add three short proof quotes. Pin a story highlight with before-after use. DM recent buyers for feedback. Run one low-spend retargeting test. Revenue lifted without a tool overhaul.

A small agency

Goal: Retainer margin at 35 percent.
Constraints: Team at capacity. Mixed client sizes.
Bets: Paid discovery. Tiered scope. Referrals as the one lead source.
North Star: Retainer gross margin.
Next steps: Publish a paid discovery offer. Add a change-request rule to contracts. Time-track to task. Build a client scorecard. Hold a 15-minute Friday margin check. Ask partners for two referral intros per week. Margin improved and scope creep calmed down.

Pitfalls to avoid

Vague goals. Replace with a number and a date.
Too many bets. Keep three.
Vanity metrics. Tie metrics to revenue or pipeline.
Random tool shopping. One doc, one payment link, one intake form.
No proof. Collect three short lines of evidence and put them on the page.

Why this works

A one-page plan reduces decisions. It creates a rhythm. It shows progress or lack of progress with no room for stories. It respects limited time. It channels energy into the smallest set of moves that matter.

A simple worksheet

Title. One-Page Strategy Map for [business name].
Vision. One sentence.
Constraints. Ten lines.
Bets. Three lines.
North Star. One line.
Inputs. Three lines.
Next actions. Ten lines with checkboxes.
Review log. Four weekly notes.

Ready to move

Some founders take this page and run. Others want a fast partner for the first sprint.

Clarity Sprint. A deeper plan with positioning, pricing, and a channel path.

If a one-page plan feels like the right next step, let us build it together and put the first ten moves on the calendar.

Blog Article 2 – The First Three AI Workflows

A founder I met last month looked tired. Inbox full. Meetings back-to-back. A to-do list that never ended. He did not want another tool. He wanted time back. We opened a blank page and picked three places where AI could help in a simple, safe way.

The goal was clear. Save 3 to 5 hours each week within 30 days. Keep a human in the loop. No heavy stack. No long setup.

How we found the time

We walked through the work week and circled tasks that repeat. Drafting emails. Turning meeting notes into action items. Researching leads. Each one had rules. Each one ended in a document, an email, or a short list. These make good first workflows.

We wrote one sentence for each:

Draft a calm, clear support reply in under 120 words, with a subject line and two tips.
Turn a meeting transcript into a one-page plan with owners and dates.
Build short profiles from a set of links and write a 40 word pitch.
Then we wrote what goes in and what comes out:

Inputs. Source email, transcript, links, or a short brief.
Outputs. Email draft, one-page plan, or a small table.

A simple prompt system

We used one structure for all three. Role, context, rules, inputs, output, and a quick self-check. It looked like this:

Role: Act as a [support agent, strategist, or analyst].
Context: Product, audience, goals, and constraints in 4 lines.
Rules: Tone, length, format, fields to include, phrases to avoid.
Inputs: Paste the source text or pass fields from a form.
Output: Exact structure needed.
QA: Check against the rules and list any misses.

We saved each prompt in a doc. Easy to edit. Easy to reuse.

Wiring it together

We started manual. No automation yet. One folder for inputs. One doc for drafts. One sheet for the log. The flow was simple.

Drop an item in the folder.
Run the prompt.
Review the draft.
Send or file the result.
Log the minutes saved.

After a week of stable runs we added a light bridge. New emails with a label flowed into a doc. Drafts appeared in a queue. A person reviewed and clicked send. Meeting notes went from transcript to plan in a few minutes. Lead research moved to a small table with five columns.

How we measured the win

We tracked only what mattered.

Workflow name.
Runs this week.
Minutes saved per run.
Edits needed.
Status.

At the end of week two the sheet showed time coming back. Support replies dropped from eight minutes to three. Meeting plans dropped from thirty minutes to ten. Lead profiles dropped from fifteen minutes to five. The edits list got shorter as the rules improved.

Three stories from the rollout

Inbox triage to draft replies

Meeting notes to action plan

Offer research to short profiles

Risks and guardrails

No sensitive data in prompts without consent.
Store drafts and logs in the company drive.
Keep a human step before anything goes out.
Write a short SOP for each workflow so handoffs stay smooth.

A 30 day path

Week 1. Pick the three workflows. Write the outcome sentences. Draft the prompts.

Week 2. Run manual tests. Log minutes saved. Tighten the rules.
Week 3. Add light automation to the most stable workflow. Keep review in the loop.
Week 4. Automate the second workflow. Publish a short playbook with the SOPs. Decide if the third workflow is ready to scale.

What this means for a founder

Less time in the inbox. Clear plans after meetings. Cleaner outreach. The team feels the lift. The calendar opens up. Focus returns.

What to do next

AI for Business Blueprint. Map the highest value workflows, select tools, set rules, and publish the SOPs.
AI Workflow Setup. Implement two to three workflows end to end and reach 3 to 5 hours saved each week within 30 days.

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